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Ron Popeil is pictured "pitching" his Ronco Showtime Rotisserie and BBQ during a TV infomercial. Designed and built by Ronco, a company started by Popeil and a partner, the rotisserie was a natural for infomercials. Introduced in 1998, rotisserie sales topped a billion dollars, surpassing the revenue from all of Ronco's other products combined.