Throw-Back Summer Reading Program Returns with a Digital Twist

 

June 9, 2021



In an effort to encourage family literacy, Pizza Hut recently announced their new parent-led summer reading program, Camp BOOK IT! Enrollment is now open for this extension of the popular 90’s BOOK IT! Program in which students can earn prizes for summer reading June through August.

According to Lindsay Morgan, Chief Marketing Officer of Pizza Hut, the BOOK IT! Program was an integral part of the heyday of Pizza Hut, “It’s amazing to now be able to make reading fun for the next generation with great pizza, great books, and engaging activities to fill their summer break,” Morgan said.

Parents can register their PreK - 6th grade (ages 4 - 12) children in Camp BOOK IT! by visiting bookitprogram.com. Enrolling in this summer adventure allows parents to track in a digital dashboard and then reward their children’s reading for June, July, and August. Throughout the summer, the BOOK IT! Program will send enrolled parents reading recommendations and activities to extend their child’s reading adventure. The BOOK IT! website also shares activities and resources.


During the summer months, parents can log into BOOK IT!’s digital dashboard to track their children’s reading progress throughout the program. When their children meet their reading goal, the parent will receive a certificate by email that includes a serialized code for a free one-topping Personal Pan Pizza from Pizza Hut. The certificate can be redeemed online or in store.

By participating, parents can keep their children’s summer reading going strong without fear of summer reading loss. Summer reading loss refers to the decline in children’s reading development that can occur during summer vacation when children are away from the classroom and not participating in formal literacy programs. Setting reading goals, reading, and winning pizza provide an engaging option for students so that summer learning feels like a reward.

 
 

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