Garrett Maloney, Turner, Montana, recently re-enrolled in the American Angus Association®'s MaternalPlus® program as a commitment to making genetic improvements in lifetime cow herd productivity. Breeders participating in MaternalPlus are keenly focused to better evaluate herd reproductive performance, the number one profit driver in the cow-calf industry.

MaternalPlus is a voluntary, inventory-based reporting system that collects additional reproductive trait data to provide Angus breeders and their customers the information they need to make effective selection decisions. To date,...