Entrepreneur Turns to Social Media for Hype with Teasers and a Tea Party Theme
June 23, 2021
On June 7, Kadie Dahl, the owner of All Dahl'd Up, started something on social media. Followed by the two hashtags: #comingsoon and #June19th, Dahl asked: "What do unicorn farts, shark attacks, and 4th of July popsicles all have in common?" That was the beginning of a hype campaign that culminated in a Tea Party event on Saturday, June 19.
Although she didn't get a lot of engagement on that initial prompt, Dahl persisted. On June 9, she announced that several new displays were arriving in preparation for a tea party on June 19. Along with her comment, "I can't wait to show you all the new...