Businesses, non-profits, civic clubs, professional groups and even local chambers of commerce rely on slogans to quickly convince a target audience to buy a product, a service or to believe in something. Readers will likely recognize the value of a successful slogan by thinking of advertising slogans that stick in their minds-like Kentucky Fried Chicken's "finger lickin' good," "America runs on Dunkin (donuts and coffee)" and one of the most enduring slogans still recognized by 90% of Americans though the slogan is 70+ years old, De Beer's "A Diamond is Forever." You get the drift, slogans get...