The Blaine County Journal News-Opinion - We've Got The County Covered

South of the Border: ""But wait, there's more."...and other stuff"

 

June 10, 2020

Ron Popeil is pictured "pitching" his Ronco Showtime Rotisserie and BBQ during a TV infomercial. Designed and built by Ronco, a company started by Popeil and a partner, the rotisserie was a natural for infomercials. Introduced in 1998, rotisserie sales topped a billion dollars, surpassing the revenue from all of Ronco's other products combined.

The combination of the stay at home directives related to COVID-19 plus some long winter days raised my awareness of certain types of advertising on television. Particularly late at night and some early mornings the number of ads promoting unfamiliar products and infomercials hyping products is crushing. The commercials for things like the Lint Lizard (to remove flammable lint from your laundry dryer) to the Full Crystal Cleaner hose apparatus for washing the outside of your house and windows (no need for a ladder) can become tiresome after a while.

Now the old enticement "buy one, get one...



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